Data, the airport’s crystal ball

We would all like to have a crystal ball. Knowing what the future will bring offers enormous added value, because we can then anticipate the challenges coming our way. At Brussels Airport they do have such a crystal ball, although we all know it better under a different name: data.

These days you find data everywhere, and everyone has to do with it. Do you use Facebook? Then your personal details are kept in the form of data. Facebook uses them to adapt advertisements to match your interests, or even make friendship proposals. Do you have a customer card at a supermarket? Then the promotions that you get to see will be tailored to your purchasing behaviour. One can extract data from everywhere, and all of these data can be analysed. Also at Brussels Airport.

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